World launches biometric checks on Zoom to tackle AI deepfakes

Sam Altman-backed World has launched its biometric identity verification service for Zoom enterprise customers worldwide, allowing meeting participants to display a badge confirming they are real people. Summary World has launched biometric identity verification for Zoom enterprise customers worldwide, allowing participants to display badges confirming their identities. The system compares iris scans collected through World’s Orb device with live selfies and video feeds before issuing a Human Badge. Bain Capital, Pantera Capital and other financial firms have joined World’s enterprise identity initiative following an earlier pilot with VanEck Funds. The rollout follows deepfake impersonation incidents, including attacks in which suspected North Korean hackers used fake Zoom meetings to target crypto companies. According to an Oct. 18 report by Fortune, the World ID for Zoom integration is now available through the Zoom Marketplace following a limited beta that began in April with VanEck Funds. The system uses biometric information collected through World’s iris-scanning Orb device, a live selfie and the participant’s video feed to confirm that the person attending a meeting matches...