Visa study finds AI shopping agents succeed only about 57% of the time

A test of 22 AI agents buying a TV, a laptop and a hair appliance shows autonomous shopping still has a long way to go AI agents are supposed to be the future of shopping. Visa just ran the numbers, and the future is batting a little better than a coin flip. In what it describes as a first-of-its-kind study, the payments giant had 22 different AI agents try to buy three everyday products. The overall success rate came in at around 57%. What Visa actually tested The setup was simple on purpose. Each agent was told to purchase a TV, a laptop and a hair appliance. Every one of the 22 agents ran 15 separate shopping attempts. Visa has published the outcomes on a new website that breaks down how each agent performed across its runs. Results varied widely. Some agents did significantly better than others, which suggests the 57% average hides a real gap between the leaders and the stragglers. The pattern at the top was not much of a surprise. Agents running on the most advanced AI models posted the strongest results. The Aragon 4 version of Google’s Gemini and the Wonder version of Meta’s Making agent earned the highest scores in the study. The trust gap behind the numbers According to Vi...