Nvidia leads retail investor demand with $27B in purchases over the past year

When it comes to picking favorites, retail investors aren’t being subtle. Over the past year, individual investors have accumulated a staggering $27 billion in net purchases of Nvidia stock, making it the undisputed leader among the so-called Magnificent 7 group of mega-cap tech companies. That $27B figure, tracked by Vanda Research, dwarfs the retail inflows into Apple, Microsoft, Amazon, Alphabet, Meta, and Tesla over the same period. The retail crowd goes all-in on AI Vanda Research, which specializes in tracking US retail equity flows and is widely used by institutional investors to gauge market positioning, has consistently flagged Nvidia as what it calls the “retail king.” The firm has documented multi-hundred-million-dollar single-day net inflows into the stock, with aggregate purchases stacking up quarter after quarter. At various points, Nvidia’s weight in typical retail investor portfolios exceeded 10%. The Magnificent 7 collectively dominate retail trading activity, but the gap between Nvidia and its peers in terms of net retail inflows has been pronounced. While Apple and Microsoft remain staples of individual portfolios, neither has attracted the same magnitude of fres...