XRP logo lands on Louisville basketball court

Ripple has signed a multi-year partnership with Louisville Athletics that will place the XRP logo on Denny Crum Court during men’s and women’s basketball home games from the 2026–27 season. Summary XRP branding will appear on the court and around the KFC Yum! Center. The agreement covers Louisville’s men’s and women’s basketball programs. Ripple will support financial and technology education for student-athletes and the campus community. Louisville is the latest U.S. college athletics program to secure an XRP sponsorship. XRP branding will cover Louisville basketball broadcasts Louisville Athletics said in a Sep. 15 partnership announcement that the XRP logo will appear on Denny Crum Court for every men’s and women’s home game beginning with the 2026–27 season. Under the multi-year agreement, Ripple will also receive courtside signage visible during television broadcasts. Additional XRP placements will appear throughout the KFC Yum! Center, while Louisville will carry the sponsorship across its digital channels, social media accounts, and radio coverage for both basketball teams. The court placement will not replace the Coach Denny Crum logo, which will remain inside the three-poi...