Tottenham’s record-breaking New Zealand friendly spotlights the quiet growth of sports fan tokens

Tottenham Hotspur just played in front of the biggest crowd ever assembled for a men’s football match in New Zealand, beating Auckland FC 2-0 at Eden Park. Dane Scarlett and Richarlison found the net. But here’s the thing: Tottenham isn’t just a football club anymore. It’s quietly become one of the Premier League’s more aggressive crypto adopters, with a fan token trading on Chiliz Chain and a sleeve sponsorship deal with Kraken. The crypto infrastructure behind the crest Tottenham launched the $SPURS fan token in late 2023 through a partnership with Socios.com. The token lives on Chiliz Chain and gives holders access to polls, rewards, and what the industry likes to call “unique experiences.” The token currently trades at roughly $0.125 with modest daily volume. Then in July 2024, Tottenham went a step further by naming Kraken as the club’s first official crypto and Web3 partner. That deal came with sleeve sponsorship, meaning the Kraken logo sits on every Spurs jersey. It also included commitments around fan education on digital assets and ongoing digital initiatives. What a record crowd actually means for fan tokens The broader Chiliz ecosystem hosts fan tokens for dozens of maj...