Strategy’s Michael Saylor says the next Bitcoin bull market has already begun

The Strategy executive chairman points to a bounce off the 200-week moving average, bank lending, and tokenization as evidence a new cycle is underway Michael Saylor has never been accused of bearishness. Now the executive chairman of Strategy, formerly MicroStrategy, says the next Bitcoin bull market is not coming. In his view, it is already here. In interviews on Schwab Network and Bloomberg Television between October 13 and 20, 2026, Saylor argued that Bitcoin had started a new four-year bull cycle. His timing points back to late June, when the asset found what he describes as its bear-market floor. Coming from the man whose company holds roughly 4% of all Bitcoin, the call carries some obvious personal interest. The case Saylor is making The centerpiece of Saylor’s argument is technical. Bitcoin hit a bear-market low slightly below $60,000 in late June 2026, then rebounded off its 200-week moving average. For the uninitiated, the 200-week moving average is the average closing price over roughly four years. Think of it as the market’s long-term memory, a line many traders treat as the boundary between a bruised market and a broken one. Since that bounce, Bitcoin has climbed appr...