Strategy quietly sold 3,588 Bitcoin and almost nobody noticed

Michael Saylor’s Strategy, the company formerly known as MicroStrategy, sold approximately 3,588 Bitcoin for around $216 million in early July 2026. It was the largest single Bitcoin liquidation in the company’s history. And the market basically shrugged. Dylan LeClair, Director of Bitcoin Strategy at Metaplanet, pointed out what might be the most remarkable part of the whole thing: Strategy pulled off the sale without issuing new shares, without suspending dividends, and without anyone really noticing until after the fact. For a company that built its entire identity around the phrase “never sell,” that’s a quietly seismic moment. The end of “never sell” Strategy didn’t just dabble in Bitcoin. It went all in, starting back in 2020, turning its balance sheet into what was essentially a leveraged Bitcoin ETF before spot Bitcoin ETFs even existed. The company’s entire thesis, championed loudly and repeatedly by Saylor, was that Bitcoin was the ultimate store of value and that selling it would be like voluntarily walking away from the best trade of the century. After the sale, Strategy’s total Bitcoin holdings sat at approximately 843,775 BTC. The company reported no new Bitcoin purch...