Quake AI targets AI agents as primary users of cloud services

Rumble's newly rebranded parent is betting its Northern Data infrastructure will mostly serve software agents, with Tether lined up as a coordination partner Most cloud providers design dashboards, billing pages and support desks for people. Quake AI expects most of its customers won’t be people at all. The newly formed cloud provider, spun out of Rumble’s acquisition of German datacenter operator Northern Data, is building its services on the assumption that AI agents will become its main users. From Northern Data to Quake AI US-based Rumble Inc acquired Northern Data in June, with the deal completed on June 17, 2026. Rumble picked up about 85.2% of Northern Data AG in the transaction. After the deal, the parent company rebranded as RUM Group. It now works as a holding company for two businesses: the Rumble video platform and Quake AI, the new name for what used to be Northern Data. Quake AI enters the market with real hardware already in place. It runs approximately 22,000 NVIDIA H100/H200 GPUs spread across nine data centers in Europe and North America. The company also has big power plans. It aims to reach around 250 MW of energized and planned power capacity by 2027. More than...