Polymarket locks down Serie A partnership as prediction market races toward World Cup season

Polymarket has secured a multiyear exclusive agreement to become the official US prediction market partner for Serie A, Italy’s top-flight soccer league. The deal, confirmed around May 14, 2026, makes Polymarket the only prediction platform in the US authorized to use Serie A branding, logos, and official data feeds. Here’s the thing: this is not a streaming deal. Early chatter suggested Polymarket was somehow getting into the business of broadcasting Italian soccer matches to American living rooms. That’s not what happened. What the deal actually includes Under the agreement, Polymarket gains exclusive rights to Serie A branding and access to data feeds sourced from Genius Sports. No video distribution or streaming rights are included in the partnership. Ari Borod, a representative from Polymarket, framed the deal as part of a broader strategy to build out a credible ecosystem ahead of the 2026 FIFA World Cup. The tournament is set to take place across North America this summer, and the timing of these partnerships is clearly not accidental. Three leagues in five months Serie A is actually Polymarket’s third major soccer league partnership this year. The platform struck a deal wit...