Orange Juice plans to leverage $10M cash flow to buy $30M in Bitcoin

There’s a new playbook emerging for getting Bitcoin onto corporate balance sheets, and it involves buying your local family-owned plumbing company. Nico Lechuga, co-founder of Orange Juice and founding partner of Ego Death Capital, has laid out a strategy to acquire cash-flow-positive family businesses and convert their free cash flow into Bitcoin holdings, using a 3x leverage strategy to turn $10 million in annual cash flow into $30 million worth of BTC. The plan, detailed in a recent interview on Natalie Brunell’s Coin Stories podcast, has already attracted interest from more than 100 businesses within its first week of going public. The crypto community has taken notice too, with some calling it a “Berkshire of Bitcoin.” How the leverage model works Orange Juice acquires family businesses that are already profitable and operationally sound, using a blend of cash and equity. Then, instead of reinvesting those profits into growth or paying them out as dividends, the venture channels the free cash flow into Bitcoin purchases. Rather than just buying $10 million worth of Bitcoin with $10 million in cash flow, Orange Juice plans to borrow against those predictable revenue streams at ...