Europe’s public broadcasters want artificial intelligence. They also want to keep their data on their own turf. Nvidia is offering to help them do both. The chipmaker and the European Broadcasting Union (EBU) have partnered to build sovereign AI and hybrid cloud frameworks for European public service media. The deal was announced on June 11, 2025, at Nvidia GTC Paris during VivaTech. It covers a network that collectively reaches an audience of more than 1 billion people. What the partnership actually involves The EBU counts over 110 member organizations spread across more than 50 countries. The stated goal is to deliver trusted technology that meets European standards on data protection and privacy. The EBU will integrate two of its architectures: the Dynamic Media Facility (DMF) and the Media eXchange Layer (MXL). Both are designed to support efficient interoperability and AI workflows across member organizations. Nvidia’s contribution includes the GB200 Grace Blackwell Superchip, its Holoscan for Media software, and DGX Cloud. Nvidia will offer training through its Deep Learning Institute, so member organizations can build the skills to actually use these tools. The partnership a...
Nvidia teams up with European Broadcasting Union on sovereign AI framework
3 weeks ago
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