Meta’s Muse AI app loses momentum as downloads slip 8.1%

Meta’s Muse came out of the gate looking like a hit. A month later, the app is starting to look more like a movie with a huge opening weekend and a steep second-week drop. From chart-topper to cooldown Muse launched on September 8, 2026. Meta pitched it as a personal AI capable of carrying out tasks on its own, rather than simply answering questions. The app pulled in over five million downloads in its first 22 days. That run pushed it to the top of the US app charts. Average daily downloads fell to roughly 165,000 through October 7, an 8.1% decline from the prior week. Growth in daily active users slowed even more sharply. In mid-September, Muse was adding an average of approximately 198,000 daily users per day. By early October, that figure had shrunk to about 74,000, a 62.4% drop in net additions. Total daily active users reached roughly 2.73 million on October 6. The figure trailed Threads at the same point in its life. App reviews dropped 11.6% to 4,716 by October 7. Fewer reviews usually means fewer people are excited, or annoyed, enough to write anything at all. A short seller enters the chat On October 9, Hunterbrook Capital disclosed a short position in Meta Platforms. Hun...