Meta faces scrutiny over Muse AI agent ahead of Wednesday earnings call

Meta Platforms is set to report third-quarter 2026 results on Wednesday, October 21. CEO Mark Zuckerberg is expected to use the call to make the case for Muse, the company’s new consumer-facing personal AI agent, as a real business and not just an expensive science project. What Muse has done in its first six weeks Muse launched on September 8, 2026. By mid-October, the app had passed 6.6 million downloads. Daily usage is the more telling number. Muse has roughly 1.8 to 2 million daily active users, which means a meaningful share of people who installed it are coming back. The pricing model shows how Meta plans to make money from it. A free tier gives users about 100 million tokens per week. Paid subscription plans run from $20 to over $100 per month. Meta also moved quickly on the developer side. On October 12, 2026, it released two new models, Muse Wonder and Muse Wonder Full, built for complex agentic tasks, where the AI does things on your behalf, like booking, filing, or navigating apps, rather than just answering questions. Both models are available through an API at $4/$20 per million tokens. Zuckerberg has framed Muse as the start of a new wave of Meta products, pointing to...