Google’s Updated UAE Crypto Advertising Rules Take Effect

TL;DR: Google’s updated rules for UAE-targeted crypto exchange and wallet ads took effect October 21. Advertisers need an accepted local license and Google certification; the policy is not blanket permission for all crypto promotions. Crypto exchanges and software-wallet providers targeting customers in the United Arab Emirates now face the licensing and certification conditions set out in Google’s updated advertising policy. The change took effect on October 21, according to Google’s official policy notice. This is the implementation date of an earlier announcement, rather than a newly issued rule on Wednesday. For the crypto exchange and software-wallet category, Google lists four accepted authorities: the Capital Market Authority, Dubai Financial Services Authority, Financial Services Regulatory Authority and Virtual Assets Regulatory Authority. Advertisers also need certification from Google. A License And An Ad Approval Are Separate Steps A financial-services authorization and permission to distribute an advertisement answer different questions. The first concerns the business’s regulated activities. The second concerns whether a particular platform will carry its marketing un...