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France takes on Paraguay today in the Round of 16 at Lincoln Financial Field in Philadelphia, with Kylian Mbappe leading Les Bleus onto the pitch at 5:00 PM ET.
Kraken makes World Cup history
On June 9, Kraken was named FIFA’s Official Crypto Exchange Supporter, making it the first exchange ever to secure such a deal in World Cup history.
The partnership targets fans across North America and Europe, timed to coincide with a tournament being hosted across the US, Mexico, and Canada. Kraken has paired the sponsorship with promotional activities including countdown concerts.
FIFA’s last World Cup in Qatar drew an estimated cumulative audience of over 5 billion viewers.
Prediction markets heat up during knockout rounds
ADI Predictstreet has been appointed as the Official Prediction Market Partner for the 2026 World Cup, utilizing Chainlink oracles for market resolution. Bettors place predictions on match outcomes, and the results are settled using decentralized data feeds rather than a company deciding who won.
The knockout rounds have driven significant increases in prediction market volumes on-chain.
Fan tokens and the meme coin problem
The Chiliz/Socios platform has seen notable trading activity during the knockout phase. Fan tokens let holders participate in club polls and earn rewards.
Neither France nor Paraguay has an official fan token tied to the tournament.
Unofficial meme tokens like $MBAPPE have appeared on the Solana network. These tokens carry negligible value and zero endorsement from Mbappe himself. The pattern is predictable: a player has a standout performance, a token bearing their name appears within hours, early buyers pump it, latecomers get stuck holding the bag. It happened during the 2022 World Cup. It’s happening again now.
Disclosure: This article was edited by Editorial Team. For more information on how we create and review content, see our Editorial Policy.
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