eToro agrees to buy TradeZero for up to $231 million

eToro Group has agreed to acquire TradeZero Holding Corp. for up to $231 million, the company’s most aggressive push yet into the US brokerage market. The deal brings TradeZero’s broker-dealer subsidiaries under eToro’s umbrella, adding a commission-free equities and options trading operation to a platform that has spent years trying to crack the American retail investing scene. What eToro is actually buying TradeZero offers commission-free trading in US equities and options, backed by advanced order-routing and execution tools. It operates under SEC, FINRA, and SIPC oversight, meaning eToro inherits a fully regulated US broker-dealer rather than having to build one from scratch. TradeZero also has a footprint beyond the US, with operations in the Bahamas, Canada, and Europe, which gives eToro some geographic optionality it did not previously have in the brokerage segment. The deal follows eToro’s acquisition of crypto wallet provider Zengo in April 2026 for approximately $70 million. Why options trading is the real prize eToro’s existing US operation already offers zero-commission trading in stocks and ETFs. What it has lacked is a robust options product. TradeZero’s specialized t...