English Premier League clubs shift from gambling sponsors to fintech partners

For years, walking into an English Premier League stadium meant being surrounded by logos for betting companies. That era is ending. Starting with the 2026-27 season, front-of-shirt gambling sponsorships are gone, and clubs are scrambling to fill a revenue gap estimated at £80-100 million collectively. The deals taking shape Everton kicked off the new era with a multi-year deal with CMC Markets, the London-listed online trading platform, announced on July 1, 2026. The agreement is reportedly worth approximately £30 million over three years. Crystal Palace went a different direction, naming Temporal as its main front-of-shirt sponsor in a multi-year agreement announced in May 2026. Meanwhile, Brentford upgraded its existing sponsorship arrangement with Indeed, the job search platform, and Bournemouth expanded its deal with health insurance provider Vitality to cover front-of-shirt rights. Why the gambling ban happened Premier League clubs collectively agreed in April 2023 to phase out front-of-shirt gambling sponsorships. The decision came during an ongoing UK government review of gambling laws, and it was framed as a voluntary, proactive step rather than waiting for regulators to f...