Edelman Financial holds $40M in Bitcoin ETFs, surpasses Amazon stake

Edelman Financial Engines, the independent registered investment advisor managing roughly $326 billion in client assets, has disclosed $40 million in spot Bitcoin ETF holdings. That position is now larger than the firm’s $25 million stake in Amazon. Let that comparison marinate for a second. A firm that advises over 1.3 million clients, mostly everyday Americans saving for retirement, is holding 60% more in Bitcoin-linked funds than in one of the most dominant companies in the history of capitalism. The numbers behind the allocation The $40 million Bitcoin ETF position is modest relative to Edelman Financial’s $326 billion in total assets under management. It represents roughly 0.012% of the firm’s overall portfolio. But the signal matters far more than the size. Ric Edelman saw this coming years ago The firm’s positioning shouldn’t come as a total surprise to anyone who has followed its founder. Ric Edelman has been publicly advocating for Bitcoin ETFs since 2019, well before the SEC finally approved spot products in January 2024. Edelman also founded the Digital Assets Council of Financial Professionals, an organization designed to educate financial advisors on crypto and blockch...