Crypto exchange marketing: How to promote with paid ads

Getting someone to open an exchange account is one acquisition problem. Getting them to trust you with their money, on the other hand, is a bigger one. Your ads might generate registrations, but your trading dashboard stays quiet. This isn’t good. Before you buy more traffic, you should check what those campaigns actually acquired: people comparing exchanges, bonus hunters, or traders with an actual reason to use yours. Effective crypto exchange marketing connects the audience, offer, and trading experience. Here is how you can build paid campaigns around funded accounts and trading activity. Target trading intent Someone who reads Bitcoin news frequently isn’t necessarily ready to use an exchange or looking for one, for that matter. Start with behavior that suggests what we call a relevant need: active trading, repeated comparisons of trading platforms, or researching fees and deposit methods. Jack Colaianni, SVP of Product at Blockchain-Ads, puts this simply: “Recency and action beat everything.” His platform is built on that rule. Blockchain-Ads, where Coinbase, Binance and OKX run their trader acquisition, defines its audiences by recent action: active traders, people who recen...