Binance Research: Gen Z Lifted ETFs to 25% of Its Equity Volume in August

Gen Z traders are putting more money into ETFs on Binance, with such funds accounting for 25% of their equity trading volume in early August, up from 14.6% in June. Exchange-traded funds (ETFs) took 25.0% of Gen Z equity trading volume on Binance in the first days of August, up from 14.6% in June. According to a Binance Research report published on August 12, millennials directed 9.5% of their early-August equity volume to the same instruments. Unleveraged ETFs drew 18.5% of Gen Z net equity inflow in June and 21.9% in July, while the single-stock share fell from 77.0% to 74.2%. Report author Lim Kim Thye cautioned that “two months is not enough to establish a trend.” The Money That Stayed Binance opened direct stock trading in June 2026, and its tokenized US equities reached $100 million in assets under management within two weeks of launch, with 47% of trading activity outside regular US market hours. Gen Z’s total net equity deployment fell 17.4% in July. Net inflow to unleveraged ETFs slipped 2.0% over the same period, against 20.4% for single stocks and 28.5% for leveraged products. Interestingly, Gen Z was the only cohort whose ETF holder base grew, rising 2.9%, while Millenn...