Apple finally brings real AI to Siri, directly benchmarks itself against ChatGPT

Apple just did something it almost never does: admitted it’s playing catch-up. The company unveiled a sweeping overhaul of Siri on June 8, integrating advanced AI capabilities from both OpenAI’s ChatGPT and Google’s Gemini, then directly compared its features against those competitors. The upgrade represents Siri’s most significant transformation since the assistant launched alongside the iPhone 4S in 2011. What Apple actually announced The new Siri runs on Apple’s broader Apple Intelligence platform, which the company has been teasing since WWDC 2024. That’s when Apple first announced ChatGPT integration. Siri will offer writing assistance, enhanced search, data handling tools, and productivity features across iOS, iPadOS, and macOS. Leaked details ahead of the announcement pointed to a dedicated Siri app with persistent voice activation, the ability to upload documents and photos, and intelligent routing between AI models. That last part is interesting: Siri would decide whether your query gets handled by ChatGPT, Gemini, or Anthropic’s Claude based on what you’re asking. Apple’s architecture leans heavily on its Private Cloud Compute infrastructure, which processes AI tasks in t...