Anthropic’s Fable 5 accounts for just 6% of purchased tokens as cheaper Opus 5 steals the show

Anthropic built its most powerful AI model ever, slapped a premium price tag on it, and watched customers shrug. Claude Fable 5, the company’s flagship “Mythos-class” model launched on June 9, 2026, has captured just 6% of total tokens purchased in its first two months on the market. For a model positioned as the pinnacle of Anthropic’s AI capabilities, that’s a remarkably thin slice of the pie. Even measured by revenue, where Fable 5’s higher prices should inflate its share, the model accounts for only 11.4% of earnings. The price tag problem Fable 5 costs $10 per million input tokens and $50 per million output tokens. Anthropic released Claude Opus 5 on July 24, barely six weeks after Fable 5’s debut, priced at exactly half: $5 per million input tokens and $25 per million output tokens. Opus 5 matches or exceeds Fable 5’s performance across many benchmarks. When a model that costs 50% less delivers comparable results, the math isn’t complicated. Developers and enterprises ran the numbers and made the obvious call. Anthropic frames this as intentional segmentation rather than cannibalization. Fable 5 is designed for “long-horizon projects,” the kind of complex, multi-step reasonin...