Agentic claims in iGaming, mapped—and a test for telling them apart

Homepage > News > Editorial > Agentic claims in iGaming, mapped—and a test for telling them apart The views expressed in this article are those of the author and do not necessarily reflect the position of CoinGeek. This post is a guest contribution by Imran Bukhari, founder and CEO, Bluestuff.io. The author founded one of the companies in this map. Apply the same discount to his company’s claims that he applies to everyone else’s. Understanding “agentic” in the iGaming landscape AI is not the same claim as agentic The map categorizing the industry Where Bluestuff.io sits What’s next Sometime this year, “agentic” became the most overworked word in iGaming. A CRM suite is agentic. A support chatbot is agentic. A trading engine is agentic. At least one vendor has claimed the sector’s first “agentic operating system” for customer engagement. I run a company that calls itself the agentic operating system for iGaming, so I’m not throwing stones from outside the glasshouse. I’m standing in the middle of it, suggesting we agree on what the word means before it stops meaning anything. The industry’s own numbers explain why this matters commercially rather than semantically. Four in...