Affiliate marketing is broken—here’s how we fix it

Homepage > News > Business > Affiliate marketing is broken—here’s how we fix it When I was first hired into the iGaming space in 2005, I was working for Casino City, a publisher and affiliate that is still thriving today. For those who are not familiar with how it works, iGaming operators (brands) have affiliate programs that manage relationships with affiliates like Casino City. My duties included pulling tracking stats from affiliate program backends, activating and managing dozens of affiliate program deals, and helping determine which program sent which bank wire. Affiliate tech is long overdue for change The trust gap in affiliate marketing Bad tracking, bigger payment woes A new era for affiliate marketing Blockchain reshaping affiliates From what I understand, not much has changed in affiliate tracking since the mid-2000s, and while we have new payment methods such as crypto and stablecoins, they are still not being used to their full potential. Affiliate marketing may be one of the top revenue-driving channels for operators, but the technology that underpins it is outdated. Trust between affiliates and operators has been a topic of contention for years. Could 2026 ...