Adobe and Disney sign multi-year deal to build custom AI models

The models will be trained only on Disney's own archives and will power work across theme parks, film studios, and ESPN Adobe and Disney announced a multi-year partnership on November 9, 2026, to co-develop custom generative AI models built around Disney’s characters, worlds, and visual styles. The notable part is the training data. These models will learn only from Disney’s own library, and whatever they produce stays inside the House of Mouse. What Adobe is building for Disney The models will run on Adobe’s Firefly Foundry platform. Firefly is Adobe’s generative AI family, and Foundry is the version aimed at companies that want models tailored to their own material. Disney’s models will be trained exclusively on internal assets. That includes decades of proprietary Disney material, and the outputs will remain private and owned by Disney. The toolkit covers three main capabilities. The first is custom image generation, meaning new visuals created in Disney’s established look. The second is sketch-to-image conversion. A rough pencil drawing goes in, and a polished visual comes out. The third is 2D-to-3D prototyping. A flat concept can be turned into a three-dimensional model that d...