46% in APAC eye stablecoins as EU rewards debate grows

Homepage > News > Finance > 46% in APAC eye stablecoins as EU rewards debate grows TL;DR: Findings from Visa Consumer 360 research revealed growing interest in using stablecoins in Asia-Pacific. Meanwhile, in Europe, a 50,000-letter campaign urges the EU to ease restrictions on stablecoin rewards in the MiCA review. At the same time, a new report by Lloyds Banking Group (NASDAQ: LYG) found that 71% of U.K. finance decision-makers expect tokenization to reshape the industry. Key Takeaways: A Visa survey found that 46% of Asia-Pacific consumers expect to use stablecoins within the next five years, versus 16% who used them in the past year. Stablecoin awareness in APAC is 66%, but only 6% can accurately explain how they work, and 41% wrongly believe they always rise in value. Over 50,000 Europeans urged the European Commission during its MiCA review to allow regulated stablecoin providers to offer cashback, loyalty benefits, and fee reductions. A Lloyds survey found 71% UK finance leaders expect tokenization to transform finance. Almost half of APAC consumers are open to using stablecoins, a Visa study finds Visa (NASDAQ: V) recently released a survey revealing growing awaren...